Department toolkit
The Media & Content Toolkit
Everything to set up before you start pitching your reel — in the order content and media hiring actually looks.
Why this order, for media & content creation
In media and content work, published work outranks unpublished work every time. A reel, a photo set, or an edited clip that actually exists and is visible somewhere online carries more weight than a resume line describing the same skill. That's why this path leads with getting real work live before anything else.
Once something is published, the job is to make it findable under one identity: the same name and handle on every platform, gathered under a single personal site, so a reviewer who finds one piece can find the rest. Everything that follows — the profile, the resume, the job alerts — exists to point back to that one place.
- 1A design portfolio that shows your processContent and media hiring rewards published work over promised work — a few real reels, photo sets, or edited clips live online outweigh a long list of software you know.
- 2A simple personal site you can stand behindOne page that gathers every published piece — photo sets, edited reels, audio clips — under your name, so a reviewer isn't hunting across several platforms to find your best work.
- 3Set up LinkedIn like a professionalKeep your name and handle identical to what appears under your published work elsewhere — a reviewer who liked a clip should find the same name on your profile without guessing.
- 4A professional photo and headline, done in an afternoonA camera-facing field notices camera-facing details — a well-lit, well-framed headshot is itself a small sample of your eye for a shot.
- 5A one-page resume structure that worksList credits the way a call sheet would — project, role, and what you actually touched (shot, cut, mixed) — rather than a paragraph of general duties.
- 6Set up LinkedIn Jobs and let openings find youSave alerts for the specific roles on this ladder (editor, camera operator, sound technician) rather than a broad search — content roles get buried fast under adjacent titles.
Before you apply — the checklist
- At least one finished piece of real work published somewhere online, not just saved to a drive
- Personal site live, linking every published piece under one name
- Same name and handle used across every platform and profile
- Headshot and headline set and identical everywhere they appear
- Resume lists project credits: project, role, and what you touched
- LinkedIn Jobs alerts saved for your specific roles (editor, camera operator, sound technician)
- Know where you stand: your free Knock Number